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Ratio Analysis

Financial ratios are used to measures financial performance and to identify strengths and weaknesses within a businesses operations. Ratios allow us to compare a business to another, or to its self at a different point in time.

Profitability Ratios

  • Measures the businesses capability of turning a profit
  • Measures the ability to generate revenues and manage costs
  • Higher is better

Liquidity Ratios

  • Measures ability to meet short-term obligations
  • Measures ability to create cash without liquidating assets, taking on debt or issuing equity
  • Higher ratios means the business is less likely to miss payments

Solvency Ratios

  • Measures ability to meet long-term obligations
  • Higher ratio means the business is less likely to default on debts

Practice: Ratio Analysis

Answer the following multiple choice questions.
Which category of ratios measures a company's ability to pay off long-term debt like bonds and notes?