Wize University Introduction to Finance Textbook > Equity Valuation
Common Shares (No Growth)

Zero-Growth Dividend Model
• Generalized model of discounting future dividends.
• Suitable for stable/mature companies and for preferred shares valuation
• Assumes no growth in dividend payments
• Assumes company lives on forever

Formula breakdown:
D = Constant dividend
r = Risk-adjusted effective periodic discount rate (expected return)

Example: Dividend Discount Model (Zero Growth)
DT Bank pays a $4 dividend to its preferred shareholders. If the required rate of return on this stock is 8%, what is the price today?