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Kinked Demand Curve

  • Kinked Demand - When the demand curve changes angles.
  • If firm A raises their price, the other firms will not follow so consumers will all switch to the competitors. So if firm A raises their price, the demand is ________. In the diagram below this would be any price ________ than $25.
  • If firm A cuts their price, other firms will also cut price so they will not gain a lot of extra customers. When they cut the price, the demand is ________. In the diagram below this would be any price ________ than $25.



Image illustrating Kinked Demand Curve



Practice: Kinked Demand Curve

With a kinked demand curve, if the price is currently at the point of the angle change, then the elasticity is higher:

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