Probability: Contingency table

A marketing company surveyed 500 customers at a mall. They asked if they each customer two questions:

1) Did you see a Jugo Boss ad? YES/NO
2) Did you (i) make a purchase at Jugo Boss, (ii) went to the store but only browsed, or (iii) did not go to the store?

Results are summarized in a table below:



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