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Equity Basics
Stocks
- Are ownership positions in a corporation
- Payouts to common stock are dividends: o Cash or Stock Dividends
- Unlike bonds, payouts are uncertain in both magnitude and timing
- Like bonds, equity can be sold at any point in time.
Legal Structure
- Residual claimant to corporate assets (paid after bondholders)
- Limited liability: worst-case scenario is not that extreme
- Voting rights on major corporate decisions
Dividends
- Profits that the company does not reinvest and instead distributes to the shareholders.
- The board of directors and management of the company determine how much they will pay to shareholders.

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Common Vs Preferred Equity


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The Dividend Discount Model (DDM)
In finance and investing, the dividend discount model is a method of valuing the price of a company's stock based on the fact that its stock is worth the sum of all of its future dividend payments, discounted back to their present value.
How it Works
- All future dividends are discounted back to the present time
- The present value of future dividends is considered the fair value of the stock
- Discounting is done using a required rate of return that is based on how risky the stock is.

Required Rate of Return
- The minimum return on investment investors expect to earn on a stock.
- Is found by adding a risk premium to the risk-free rate
- Risk-free rate is the return an investor can earn by investing in risk-free government investments.
- Risk premium increases if a stock is more risky and decreases if a stock is less risky

