Wize University Psychology Textbook > Memory

Encoding, Storage, & Retrieval

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Encoding, Storage, & Retrieval


Encoding - the process of getting something into memory. Encoding is improved with attention, elaboration, self-relevance, and testing.

Storage - holding something in memory. Different types of memory have different limits on storage.

Retrieval - bringing information out of storage so it can be used.

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Types of Memory Storage


Sensory Memory - very brief perceptual store. Storage is thought to be unlimited, but extremely short time (seconds at most). No processing for meaning

Short-term Memory - storage of 7 +/- 2 items for a brief period (20-30 seconds).

Long-term Memory - long-term storage, thought to be unlimited.
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Practice: Encoding, Storage, & Retrieval

Searching your computer hard drive for the correct version of your term paper is analogous to which stage of memory?